A narrative is essentially just a story. It uses classic storytelling elements, including characters, conflict, and a resolution, to communicate a sequence of events that should resonate with the reader. A narrative video should do the exact same thing using beautiful, moving images.

Narrative videos should be no longer than three minutes. While other narrative videos exist that are much longer (like movies and television shows), a narrative video used in your marketing efforts should be short and to the point. Viewership and attention span drops dramatically after one minute, so try not to go too much longer than that or you could lose the bulk of your audience.